MMO developers

Too many MMO developers don't actually play the games they develop. If I were running an MMO company, one mandate would come down: one day a week every developer's assigned job is to play the game. Not with other developers. Not on a dev or GM account. Not exclusively with close friends or a high-end raiding guild. Play as an ordinary player with people who aren't tightly involved with the game, without the high-powered gear that comes from years of top-tier raiding that most players won't ever see.

I figure if any dev doesn't actively enjoy playing the game, I need to think long and hard about whether I really want him responsible for creating the game.